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ps. Trudgill suggested two related reasons for this phenomenon.7 First, women in our society are more status-conscious than men, and are therefore more aware of the social significance of different speech forms. Secondly, male working-class speech tends to be associated with roughness and toughness, which are considered by many to be desirable masculine attributes, though not desirable feminine ones. He goes on to suggest that conscious changes may well be initiated by women. Women are consciously striving to ‘speak better’, partly because of a certain social insecurity, partly because they are not aiming to sound ‘tough’.
~ Jean Aitchison
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